Independent Marketing Consultant
Why work with kif marketing?
kif marketing solutions inc. combines marketing strategy and leadership to create better brands, agencies, and relationships between the two. Our marketing solutions are built off of 20+ years of corporate marketing experience, delivered to you at a fraction of the cost of large consulting firms. We operate as an extension of your marketing team, without the headcount or full-time commitment, which can be a huge advantage for resource-strapped organizations.
At kif, there is no fixed template when establishing the best solutions. Each client project has its own set of unique needs and challenges, so our marketing consulting approach treats each client engagement with a clean slate while bringing in best practices, industry knowledge, and process excellence to the relationship.
(k) knowledge: 20+ years of corporate marketing experience
(i) impact: work rooted in collaboration to drive results
(f) fusion: strengthening relationships internally and among partners
Bespoke marketing consulting services
Agency search, new business pitching, partner optimization
Working collaboratively with both brands and agencies, I help lay the foundation for effective marketing relationships. Brands benefit from my comprehensive discovery process to better understand the current state of their agency roster and relationships. This helps determine if a new search is necessary or if a restructuring of their partnership model will address the current challenges. If a search is deemed necessary, we establish the right criteria and process to yield the best agency partnership in future.
Having sat through over 100 agency pitches and consulted on dozens of agency new business endeavors, I have a sound grasp of the agency landscape in Canada.
Agencies utilize my client expertise to strengthen their capabilities and unique selling propositions, which ultimately improves business conversions.
Growth-focussed marketing consulting
Working as your Fractional Chief Marketing Officer (CMO), or Fractional Chief Growth Officer (CGO), I provide you with the insights and strategies you need – without the commitment of a full-time, permanent hire.
CMO and CGO mandates to date have included marketing and sponsorship strategy, content and email marketing, brand development, stakeholder sell-ins, pitch consultations, celebrity contract and Master Service Agreement (MSA) negotiations, and business development.
Professional relationship management
Operating a multi-agency model can be challenging and overwhelming, as is the sea of agencies available. As a neutral third party looking in from the outside, I can find efficiencies and new partner models that are often overlooked by organizations too deep into their partner histories.
I help strengthen connections between brands and agencies and offer perspective on how to best leverage partners and build a profitable business. Working as a mediator, I help deliver high-calibre work between agency partners and in-house teams while establishing long-lasting relationships.
We had the opportunity to collaborate with Kerry as a consultant during a rigorous RFP process. Given her strong expertise in the automotive space, she was able to pinpoint important details and anticipate sensitivities, successfully covering our blind spots. Her sharp eye and holistic counsel greatly contributed to our success.
Not only did she add her magic to our win of the business, but many of her thoughtful insights will positively impact our future work. Whether it’s how we dive deeper into our ideas, present concepts, or differentiate our agency, Kerry’s key learnings will inform our processes and projects to come."
- Vicky Boudreau, CEO & Founding Partner, bicom