After spending almost 20 years in corporate marketing working for brands including Nike Canada, RBC, and BMW, I launched kif marketing in 2017. kif represents my initials, but it also represents the 3 foundational principles of my practice; knowledge, impact, and fusion.
Well-known for my strong relationship management skills and ability to solve complex business and marketing challenges, I was driven to help companies of all sizes looking for outside perspective and senior marketing leadership. Each organization’s marketing needs and challenges are different, but my personalized solutions have a track record for results.
My experience working in a wide array of industries, including premium automotive, retail, financial services, CPG, agency, professional services, and media, provides me with extensive knowledge about the processes, objectives, and marketing challenges facing companies today.
Each brand and agency is unique. But to solve marketing challenges effectively, successfully manage client/agency relationships, and drive new business, a few things remain the same. All require a complete understanding of customer pain points, an ability to break down problems, and build a roadmap and implementation plan for solutions. To be truly successful, they also need effective communication and a focus on relationship building; two of my biggest strengths.