Kerry has the knowledge, leadership qualities and process diligence to work as both an extension of our own marketing team as well as collaborate with our agency partners. We initially hired kif marketing to assist with agency contract negotiations, but over the last year the mandate has expanded to include RFP stewardship and process management for agency transition. Kerry quickly became a trusted resource for our larger marketing department as well as a respected negotiator by our legal, procurement and agency partners.
Andy S, General Manager Brand, Air Canada
Kerry led our most recent AOR RFP in Canada and provided invaluable insights throughout the process. She is professional, knowledgeable and well respected by both my team and the agencies involved in the process. We also hired kif to assist with the contract negotiation and agency transition process, throughout which Kerry was able to strike a professional balance between our desire for cost and resource efficiencies with the business realities of the agency.
Sebastian Beuchel, Director Brand Marketing, BMW Canada
We hired kif to consult on a new business pitch. Kerry’s ability to analyze an RFP assignment and response from both her industry and client-side experience was of significant value. Through her analysis our team was encouraged to address the business problem and solution in new ways. She is attentive, efficient and a knowledgeable resource.
Andrea Cook, President, FCB SIX
We were taking a new approach with events at the ICA this year and hired kif to assist with our sponsorship strategy. Kerry has an amazing ability to zero in on a problem quickly. She is a great listener and clearly demonstrated her ability to provide solutions in an effective manner that were valued and actionable by our organization.
Scott Knox, President, ICA (Institute of Communications Agencies)